MBA · Principal Consultant, BIS Consultants
Senior Sales Effectiveness, GTM & CRM leader with 20+ years driving revenue growth and commercial transformation across Fortune 100, mid-market, and PE-backed organizations. I help executive teams turn pipeline problems into growth engines.
I work at the intersection of people, process, and technology — partnering with CEOs, CROs, and boards to build the commercial infrastructure that sustains growth. My engagements are practical, fast-moving, and outcome-oriented.
Seller productivity, onboarding frameworks, adoption metrics, coaching programs, and enablement strategy that sticks.
Pipeline discipline, forecasting accuracy, territory optimization, and process design that puts more time in front of customers.
Salesforce strategy, adoption, governance, and analytics — turning your CRM from a compliance tool into a growth asset.
Market segmentation, pricing models, value-based selling, and go-to-market execution for new products and post-M&A integration.
Cross-functional alignment, executive dashboards, forecasting infrastructure, and operational excellence across the revenue org.
Change management, post-M&A commercial integration, and business case development for PE-backed and enterprise contexts.
End-to-end Lead-to-Cash solution design and delivery — aligning business processes with Salesforce platform capabilities across the full revenue cycle. Acting as Product Owner or Product Manager: managing backlog, user stories, fit-gap analysis, UAT, release management, and Agile ceremonies (SAFe/PI Planning). Deep experience configuring Salesforce Sales Cloud, CPQ, lead routing, opportunity stages, workflows, and integrations with Marketo and ERP systems. Specialized in regulated environments including healthcare and financial services where data governance and compliance are non-negotiable.
Consulting engagements are measured by outcomes. Here are selected results from client work across industries.
From Big 4 consulting through Fortune 100 product leadership to fractional practice — a career built on turning commercial complexity into sustainable growth across industries and contexts.
Beyond client work, I invest in the practitioner community. As President of the Revenue Enablement Society's Orlando Chapter, I facilitate peer learning, thought leadership, and knowledge exchange among revenue leaders across Central Florida.
The chapter brings together enablement practitioners, RevOps leaders, consultants, and executives to share what's working — and what isn't — in the evolving revenue landscape.
Leading the Central Florida community focused on Revenue Enablement, Sales Effectiveness, Revenue Operations, and Commercial Excellence.
Monthly sessions on topics including AI in the sales process, forecasting best practices, CRM adoption, and enablement strategy.
Join the Orlando Chapter →Most enablement teams measure activity. The ones that get budget next year measure impact. Here's the framework for connecting enablement to revenue.
Article coming soonAfter leading CRM programs scaling to 30,000 users across global enterprises, I've seen the same pattern repeat. The fix is rarely technical.
Article coming soonThe first 90 days post-close set the trajectory for value creation. Here's how to audit and accelerate the commercial engine quickly — drawn from real PE engagement experience.
Article coming soonAfter designing and delivering Lead-to-Cash solutions across healthcare, manufacturing, and financial services, the failure points are surprisingly consistent — and avoidable.
Article coming soonI'm a business transformation leader specializing in Revenue Enablement, Sales Effectiveness, CRM Transformation, Revenue Operations, and Commercial Excellence.
My work spans healthcare, manufacturing, publishing, technology, and professional services — partnering with C-suite and board-level executives to improve commercial performance through process optimization, CRM adoption, analytics, and organizational alignment.
I operate as a fractional executive and consultant, which means my clients get senior-level thinking and execution without the overhead of a full-time hire. I work with a small number of clients at any one time so I can be genuinely useful — not just present.
What sets my practice apart is the combination of strategy and implementation depth. I've sat in both seats — defining the commercial vision and then rolling up my sleeves to deliver it through Salesforce, SAFe teams, and field adoption programs. That dual fluency is rare, and it's where I add the most value.
I work with a select number of clients at any one time. If you're looking to improve sales effectiveness, CRM adoption, forecasting, or revenue operations — let's talk about whether there's a fit.
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